You may be familiar with Absolut and Smirnoff since they are the top-selling brands of vodka worldwide. But do you know the best selling vodkas in Russia? With a multi-billion dollar vodka industry, Russians have thousands of brands to choose from. The Top 5 best sellers are a mix of affordability and high quality.
#1 – Green Label
Also known as Green Mark, this traditional vodka is named after the green quality seal that early Soviet government agencies would stamp on bottles after rigorous purity tests. The recipe includes a special high quality wheat, naturally farmed yeasts, and water drawn from reserves that has been filtered, purified, and softened for thousands of years.
#2 – Putinka
Since the Russian vodka market is highly competitive, makers need a unique brand and tons of marketing to ensure success. That’s exactly what Vinexim, owner of this brand, locked on to with Putinka, an affectionate take on former president and current prime minister Vladimir Putin’s last name. Fans of the brand say it’s mild in flavor and very smooth. Many millions of advertising dollars have been spent by the company and one promotional campaign claims that it’s actually good for relaxing and overcoming fatigue.
#3 – Five Lakes
Known as the best vodka in Siberia, Five Lakes claims to be as mild as the pure water of the Omsk Oblast lakes with a unique composition containing actual Siberian water and the purest grain alcohol. There is also a special mineral complex as one of the ingredients which is said to neutralize the negative effects of the alcohol on the body. The name is based on the Omsk legend of when 5 large meteorite fragments crashed into the region thousands of years ago, making round holes which were filled with living water, thus creating five lakes.
#4 – Soyuz-Victan Natural Harmony Vodkas
When this classic Russian vodka company introduced uniquely flavored brands, drinkers became fast fans of the natural ingredients and organic taste. There are several flavors of Natural Harmony vodkas such as Honey with Pepper, Nettle Leaves, and Lime Blossom vodka. However, the most popular brand is Soyuz-Victan Birch Buds which is infused with birch buds and herbs, St. John’s wort, and caraway. These natural plants and herbs provide smoothness and a pleasant herbal aroma.
#5 – Parliament
Russian field grown rye is this vodka’s main ingredient, enriched with soft spring water from the 250 meter deep spring located at the production plant. The company, Urozhay, claims to use the most modern technologies for vodka production. Parliament is processed with natural salts and purified with milk. A special coagulation technique absorbs all the impurities and harmful substances, then the milk is removed in a multi-stage filtration process, leaving a pure vodka of high quality.
The list of most popular vodkas changes each year with so many new brands being introduced all the time. You may find them in your local liquor store, but more likely will have to purchase them online, or wait to share a bottle with your favorite during your next trip to Russia or Ukraine.
I enjoy reading, writing, traveling. My favorite color is red. My favorite food is Italian. I married a Russian women via HotRussianBrides.com and love learning about Russian culture.
Thinking about white wine types, you may think for a long time. It is because there are more than one thousand varieties of white wine. Probably some of you have heard about these white wine but there can be a large no. of people who are not aware of these wines.
There is one more interesting fact about white wine types that they are not white at all like curd or milk. The color of the white wine types varies from pale yellow to amber, honey or gold. They are prepared from the skin of the grapes, grape juice and golden or yellowish colored grapes. The colors of the grape used in white wine types reflect the ripeness degree of the wine. As the time passes, the color of the wine turns darker yellow and thus tells about the age of wine.
Different White wine types
Sauvignon Blanc
It is one of the most popular white wines that is liked by majority of people. It is fruity and not strong like other white wines. During summer when you are feeling hot and you are looking for a cool and refreshing drink have a glass of Sauvignon Blanc. The wine smells like lemon, grassy, gooseberry and grapefruit. This wine is largely produced in California and New Zealand.
Chardonnay
When talking about white wine types Chardonnay is one of the most popular selling wines. It has a large and impressive variety of flavors ranging from oak overtones, buttered to the fruit flavors of pears , citrus , apple , and melon .Chardonnay is served with sea food , poultry dishes and heavy cream based dishes.
Pinot Gris / Grigio
A wine you can experiment with and suits your budget too. Flavors of this wine vary from melon, pear, and citrus to honey and smoky flavors. Served with light pastas and seafood it brings richness to your food.
Viognier
Loaded with floral aromas the wine smells like banana and peach. Just be little careful while consuming this wine because alcohol levels are little high.Viognier is paired with spicy food.
Riesling For wine lovers and people who are ready to spend more on wine , Riesling is their obvious choice. It is produced in cooler climates. Most popular and most costly areas for this white wine are Germany, Alsace Region and certain region of France. It is served with Asian cuisine and spicy food.
Other white wine includes Semillon, Gewurztraminer, and Chenin Blanc etc.
White wine grapes are found in different parts of the world. The can be found in Austria, Germany, Italy and France. In United States, <a target=”_blank” href=”http://brewwineandblues.com/”>white wine </a>grapes are found in New York, Washington, Oregon and California. They are also grown in South Africa, New Zealand, Chile and Australia.
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Your neighborhood liquor shop may not have all the varieties of liquor but the online liquor store will surely have all the varieties of liquor such as rum, vodka, beer, wine etc. Moreover, the prices of liquor are very reasonable. People today prefer to because despite of getting the entire national brands one can also get many international brands of liquor. The availability of many international brands is a major attraction for regular drinkers.
Online stores of liquor are one of the best places to get cheap liquor Sydney. Besides this, these stores are best for people who are unaware of different types of wine. They can explore the website and after proper searching can order the liquor they want. Other advantage are that they do not charge any delivery fee in case of bulk order. Despite of offering various varieties of liquor these stores also offer soft drinks like coca cola and accessories like wine glasses, wine racks, wine coolers and more. In order to provide convenience to their customers these stores also offer flexible payment option which includes cash, cheque, credit cards etc.
In case you do not have any previous experience of buying wine online and are planning to buy wine online then you should keep following few things in mind:
One should check many websites before giving order and choose the online liquor store which offer extensive range of liquor at reasonable prices.
Some times these stores offer special schemes therefore you can choose store which is offering any scheme that is suitable to you.
You can even read the comments of people about the store and the variety they offer, this also helps in choosing right store to buy wine online.
These stores are the excellent place for as well as for many international brands of America, Europe, France, Italy etc. When you explore the websites these stores you will see that these stores offers much more then you expected. Your neighborhood store does not offer such an extensive range of alcohol.
These stores also have the provision of memberships so that they can mail you special offers of discounts. Besides this you can see and download your last 12 months order summary. These stores don’t break the norms and ethics of the country by selling wine to fewer than 18. So, if you are planning any corporate party or office party then the online stores of liquor can serve you the best.
The author is an experienced Content writer and publisher in Business Development. Visit at to know more about , and .
Everybody loves a good scandal, and this one`s got government officials scurrying for cover like sprayed cockroaches – from Barcelona to the Barossa…somebody has stuffed up big time…
Like with the rugby, the global dominance of New Zealand Sauvignon Blanc is annoying for every good Australian wine-grower and it is heartening to see the growers trying new regions, clones and varietals to come up with a contender to the good old Marborough cats-pee and capsicum concoctions of New Zealand.
One of the countries the Australians looked to for alternatives was Spain and in particular, the Albarino grape.
To cut a long story short, the Australians shipped the varietal in, planted it, labelled and started selling it…..then a few years later somebody in the corridors of power finished his tea break, looked at the Australian Albarino clone under a microscope and found out that in actual fact the stuff is NOT Albarino – it is something called Sauvinee Blanc (The word Sauvinee has a fabulous Spanish twirl over the “e” but I have given up looking for it on my laptop).
The Australian authorities are blaming the Spanish authorities who are denying any liability and the farmers, quite rightly are howling for blood, after investing in the varietal and its potential positioning in the global market. I first fell over the grape at an ANZA Wine Club Spanish night, and the first thing that came into my Chorizo and Grenacha addled-mind at the time was – “holy hell this stuff is good Sauvignon Blanc.”
It has the same acid – maybe a bit more refined. It generally has that same crisp acid potential that we demand from our Sauvignon Blanc together a fair slug of lush tropical fruit. It seems in short, a great Sauvignon Blanc alternative for those interested in the next-best-thing in aromatic whites, and how cares what its called – so long as it tastes good?
I have chosen a version from each side of the fence on this one to recommend.
From Australia, my flavour of the moment is Jim Irvine’s Albarino/Sauvignee Blanc from the Barossa.
From Spain – the source of the Scandal – Eidos de Padrinan Albarino 2008 from Spain.
As a twin pack in a history lesson its loads more fun than learning about the Magna Carta any day…
I manage an online wine e-tail portal in Singapore – servicing most of South East Asia. Our specialty is New World Wines into Singapore, Hong Kong and China. robert@wineexchangeasia.com
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With the vast selection of quality wines in Portugal, how can a small or lesser-known wine brand stand out from the pack, be visible and increase sales?
This was the “million” dollar question looming over the minds of the producers we met at the Lisbon Wine show in November. We’ve had these folks on our mind and thought we’d focus on a few key marketing points that could help this important industry.
The New Playbook selling wine
{note: you can read the original article }
The 6 Key Points:
First and foremost, two necessary ingredients must exist: You have to love what you do: making great wine. And second: You need to communicate and share the quality of your craft.
Since Portuguese wines have quality, uniqueness and diversity, they’re able to compete against many international brands, so quality is not the issue. Recognition however is another story, and this unfortunately comes down to lack of good marketing. So the real issue isn’t the product, but the right marketing and communication strategy for our new, highly informed and connected generation.
Once the first two ingredients are in place, here’s what’s next:
01: Understanding your ideal customer
02: A creative name
03: Label design
04: Website
05: Blogging
06: Adegga.com
1) Your Ideal Customer
First and foremost, consumers are looking for good wines to pair with food. Today, consumers are more sophisticated and informed than ever before, hence their food choices are more dynamic and experimental. So, small and lower priced wine producers need to throw out the old playbook – and assess the right market for their wine. A good example are the folks behind
Producers need to decide what type of customer they want to appeal too, and who they don’t. What got my attention at the Lisbon Wine Fair was that 95% of the wines had the allure of a high-end snooty type (the likes of 100+ Euro bottles), yet a large percentage were very reasonable and wonderful. This clearly demonstrates few wines are marketed at younger drinkers who buy reasonably priced bottles, but buy often. So a strong market who is ready and looking to buy regularly, is over looked – for one that’s highly competitive, limited and already saturated.
As a wine enthusiast, with some wine-jargon, and a customer of “reasonably” priced bottles, I would use these words to describe wine in more modern terms: fun, sexy, spicy, fresh, adventurous … however at the fair, 99% of the wines communicated:
Serious, traditional, stuffy, snooty – from branding message to wine name and labeling. Few deviated from the “traditional” theme, but the few who did, definitely got noticed! So let’s be honest, not every wine is “serious, traditional and stuffy” and that’s ok — some wines should be wonderfully bold, fresh and new to appeal to a new customer. Communicating individual character in creative new ways is the path to the new wine drinkers lips, and the parting of the red wine seas of “serious” wines.
Here’s a solution: When marketing wine, producers should look at their ideal drinkers through personas, then make sure they communicate to the needs and wants of this group.
2) A Creative Name
Choosing the right name is a delicate science similar to producing the wine. The wrong name on a bottle could completely turn off the targeted customer.
Today’s customers tend to be more traveled and informed, yet less formal. We want to be surprised, delighted and have our pallet tickled with a creative edge and freshness, so naming and labeling a wine is vital to its marketability.
Here’s three examples:
1. Fat Bastard Wines
2. Dirty Laundry
3. Dancing Bull
Two key points when it comes to naming:
01: individual and unique
02: not overly difficult to pronounce.
3) Bottle design and story
Imagine standing in front of a shop, with endless rows of wine bottles and having to pick a wine for dinner. This is a nerve wracking experience for most people, so one of two things happens:
01: they pick up the same bottle they always do or
02: take a huge leap of faith and bet on something new.
Part of the goal in marketing a wine is seducing the customer. Since potential buyers can’t taste the wine, the bottle design and labeling needs to communicate cues of visual sensory to help attract a potential customer. If a customer isn’t seduced by the bottle, branding and label, then the sale is lost, and only hope is personal recommendations.
As cost is always a factor, we recommend a simple bottle with a creative, clean and beautifully designed label. This doesn’t have to be expensive. For example, see how a successful Portuguese producer turned his children’s art work into a wonderful wine label:
Wine Label
Key points to remember for bottle labeling & design:
01: Tell a story about the wine
02: Help solve the shopper’s problem by giving suggestions for food pairings
03: Don’t assume the customer knows how to pair wines with food
04: Label design should be fun, different and aimed at the ideal market group
4) Web Strategy
To date, Portuguese wines haven’t taken advantage of promoting themselves through the web. This is a mistake! The web is the key source of information for today’s culinary aware and those looking to learn more. This is an invaluable sales and marketing tool.
The good news – the web is here to stay, so wine producers can turn the web into their best friend and take advantage by quickly reaching millions of people…real people, who love to drink wine! It all starts with a dynamic website and visibility strategy that is loved by humans and respected by search engines.
5) Blogging
Blogging doubled Stormhoek sales in less than twelve months.
Blogging scares and intimidates many, but it shouldn’t. A smart producer has two options: become friendly with the wine blogging community, or start one himself, we actually recommend both. This is a fantastic way to get closer to customers first hand.
A well-designed blog can be an invaluable marketing tool:
01: Help build a community around your wine
02: Higher search engine rankings
03: Media & press exposure
04: Better brand recognition
05: Low cost
If you’re unsure about blogging and would like to know how to star a blog, or would like us to set one up for you, contact us. We also recommend, you read this article.
Here are examples of good Wine blogs:
01: Pinot Blogger
02: Stormhoek.com
6) Adegga.com
Adegga is a play on the word “adega” (only one “g”) which means cellar in Portuguese.
It is a place where friends come together to talk, share and learn about wine.
For Portuguese wine producers, here you have a captive audience of Portuguese wine drinkers and this would be an opportunity to get feedback about your wine, build a relationship with a group of influencers and naturally from this will come word of mouth. If your wine has all the ingredients in place, then naturally it will be talked about and people will carry that conversation offline at cafes, dinners, lunches and etc.
If you don’t know where to start, go to and get your wine’s listed for free.
If you’re serious about selling more wine nationally, across Europe or around the globe, then by all means get started on the above. And if you need our help, we will be more than happy to advise and help you with each step.
Moses is an entrepreneur & a creative marketer with a solid track record providing innovative marketing and advertising solutions for small to medium size businesses. He is regularly concocting fresh and contagious ideas to tackle a new project or problem at where his known as Chief Hothead – He loves jazz and is an admitted food and chocoholic.
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