Unspoken Rules Imported Wine Industry: Wholesale Price And Retail Price Difference Of More Than

February 2nd, 2012  |  Published in Uncategorized

Article by hi joiney

“This bottle wholesale price is 27 dollars, while some domestic dealers sold a thousand dollars!” March 28, 100 Thailand Wine Sell Vice President Zhu Kunling certain in Chengdu Wine Tasting At the meeting, an imported brand of wine, for example, to import wine industry “hidden rules” rise in revolt. “Now the domestic price of imported wine market generally unrealistically high, and quite a mixed bag, fake alcohol a lot.” Remark, that lead to hot in the industry. In response, many in the industry, import prices were inflated, but the wine industry “open secret.” Wine market in long-term concern of Life Sciences, Sichuan University, Associate Professor Hu holds the view that “extreme disparity in the wholesale price and retail price, although not a common phenomenon, but the prevailing price of imported wines, water is in the affirmative.” He said, the domestic market has become increasingly popular imported wine, to reap high profits for the dealer to provide the space. At the same time, there are companies that 100 Thai Wine This time “fire” is nothing but its cheap Marketing Strategies create gimmicks, more wine, imported wine sales company has denied the existence ridiculous spread. Manager of Jing Long Hui mulberry wine to celebrate, “said China imported wine in general there is no such exaggeration of profiteering space.” Meanwhile, Hu Cheng pointed out that the leaders of individual high-end wine brands have strong pricing power, there are irreplaceable, as Spirit Maotai the same, even if high prices are also consumers, which is sky-high price of imported wine market, the existence of a cause. Wine Manager law Jinlong Chen Jingyu more objective that the imported wine is generally imported wine distribution channels – importers – wholesalers – retailers – consumers, and its forms are generally required to pay import bottled wine imports tariffs 14%, 17% VAT and consumption tax of 10%, equivalent to 48.2% of CIF. If each bottle of the CIF price of 3.5 U.S. dollars, distributors increase rate of 20% -40%, then a bottle of 3.5 U.S. dollars of imports of bottled wine retail price for the 75.44 to 119.84 yuan. If the distributor to further enhance the rate increase, the market appears a bottle of imported wine from 200 to 500 yuan price is not surprising. Other hand, the domestic consumer awareness of wine mostly remain in the emotional level, but also to imported wine prices artificially high and created a living space of fake and shoddy. “We only know that buying wine as Lafite, Bordeaux and other major brands, but its classification, the authenticity of poorly understood, often still see the price consumption.” Consumer Sherry’s argument is typical. In this regard, professionals advise consumers, as many foreign traders, small, scattered features, imported wine market regulation has been a problem, the proposed import wine in the choice of treatment should be rational, should not blind faith in things foreign. “Rights in China this year to increase the intensity.” March 28, the U.S. International Trade Shanghai company summer Rafi Song Ping, brand manager said, as Red wine Top brands, in the first 3 months Rafi has Zhuhai, Shenzhen, five fake Lafite business litigation. The spring of rum in Chengdu this year, the company will also be a suspected “cottage” Rafi’s Proxy Company complained to the business sector in Chengdu.

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Tags: difference, imported, industry, More, Price, retail, Rules, than, Unspoken, Wholesale, Wine

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