Speculation of liquor brand marketing: wine marketing, interpretation of the myth Gu Yue Long Shan -
May 9th, 2012 | Published in Uncategorized
Article by jekky
On Gu Yue Long Shan >>>>>> Zhejiang Gu Yue Long Shan Shaoxing Wine Co., Ltd.
by the Shaoxing, China Rice wine Group launched an exclusive, limited liability company established by raising. Stock May 16, 1997 in Shanghai Stock Exchange, trading symbol: 600 059, the company has registered capital of 223.8 million yuan, of which 12,633 shares of state-owned legal person shares, the total share capital of 54.27%; public stock 10,647 shares of the total share capital of 45.73%. Zhejiang Gu Yue Long Shan Shaoxing Wine Co., Ltd.
, is the largest wine production, management, export enterprises, has the domestic first-class wine production process equipment and the only provincial wine technology center, gathering more than a wine master level, annual production capacity of 110,000 tons rice wine. Main Product “Gu Yue Long Shan”, “Shen, and”, “Imperial Red” and “Jian Lake,” “Ancient fiber” brand Shaoxing rice wine is a national quality products, won many international and domestic gold, is the first product of district protection. “Gu Yue Long Shan” is the wine industry’s only set of Chinese famous brand, Chinese famous trademark, a state banquet in a private wine brands; with 300 years of history, “Shen, and” Honored And “Jianhu” is the Zhejiang province. Our products sell well in major cities nationwide, exported to Japan, Southeast Asia, Europe and America more than 30 countries and regions, enjoy “the highest in Eastern wines” in the world.
After more than ten years of effort, the company has established a provincial capital cities and municipalities all over the country’s largest wine Sell Network. Family of Camus Cognac, France, 2005 (CA-MUS) hand Gu Yue Long Shan, Gu Yue Long Shan Shaoxing wine as one of three top-level, will be set up in the global duty-free shops in the “wine of the king, the king of wine” National Liquor area sales. Since 2004, the Company and the Central TV Taiwan signed a strategic partnership agreement, and hired well-known film star Mr. Chen Baoguo image as a spokesman for the company’s products. Zhejiang Gu Yue Long Shan Shaoxing Wine Co., Ltd.
has been committed to carry forward and promote the Shaoxing rice wine culture, the company will continue the management and technical innovation for our customers to develop and produce healthy, stylish Shaoxing wine series Drinks.
Gu Yue Long Shan wine main strategy to establish, from the opening of the Museum of Chinese rice wine to the rice wine industrial park construction, the original wine from the wine trade to invest in the launch collection of heat rise from the pollution Raw material The establishment of science and technology base to the continuous innovation, marketing innovation to the capital from operations, are built around a main theme: to enhance the comprehensive competitiveness of Gu Yue Long Shan and realize the sustainable development of brand marketing and promoting.
Gu Yue Long Shan improve the performance of the stock market’s performance, the rise of wine investment collection of hot, sought after consumers, etc., are the company’s overall competitive strength rising to do a good note.
Olympics Interpretation of collections demands heat >>>>>> Gu Yue Long Shan Shaoxing
carry out the “Welcome the Olympics, beat Shao liquor,” a series of activities, grand launch of the original 2008 altar wine auction. This is a theme with a series of special Olympic brand marketing issues, but also wine collectors, enthusiasts an opportunity to communicate a platform for real concern, but also Gu Yue Long Shan enhance their brand image and a collection of cultural brand marketing milestone.
2008 Forum of the original wine is the 2008 special wine, one is fuel for the Olympic Games, on the other hand is also investments for the wine lovers collection.
2008 Forum of the original wine technology, technology, adhering to the Shaoxing wine these original unique production process, with a traditional hand-brewed, materials research, the use of clean raw material base from Gu Yue Long Shan.
2008 Forum of the original wine with Gu Yue Long Shan advanced detection methods and unique blending process, the physical and chemical indicators and sensory indicators are strict supervision to ensure quality and safety.
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