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Study reported that, by 2010 the United States is expected to go the world’s large wine market, local manufacturers have targeted U.S. consumers of wine selections at the information network in China, and desire to share. Faced with such ferocious competition, manufacturers or importers to be capable to compete a greater market influence?

HC food industry network Let us first look at the United States Wine Market, official data. Currently, the U.S. is the world’s second-largest wine consumer. Nielsen survey shows that U.S. wine consumption for the first time in 2007 more than 300 million boxes, which imports wine share of 30% of the U.S. market. Another point worth noting is that the U.S. wine market in the main?? Millennial generation consumers (aged 21-31 years), they are more uncoerced to purchase imported wine.

Of the importer, the United States outside of California is the largest target group of consumers. U.S. Wine Market Committee released the consumer tracking survey in 2007: 73% of Californians like to taste local wine, while other states 56% of consumers preferred taste of California, 44% prefer imported wines. Last year, the United States or to drink wine with non-drink market Sell A substantial increase in business. Nielsen said the survey data, the U.S. distributor of canned wine market in 2006 more than 8,000 non-drink market is more than 6500 vendors.

All these factors have no doubt the United States as foreign wine producers and importers in the eyes of a “big cake.” The biggest challenge currently facing is that with the United States prior to the end wine market is growing some, competition becomes fierce. Nielsen reports that more active U.S. market wine brands from 2000 to the 1999 2007 4000. Since 2000, new branding entering the market up to more than 3,000. Meanwhile, the U.S. top ten wine brands in the market share gradually eroded by the new brand.

Exchange rates and the economy Of the importer, the dollar is a big challenge, wine prices will inevitably be raised. Over the past few years, American wine prices have remained stable, but since last year, many importers plan to raise prices 20%.

Although the high-end wine producer confidence, consumer products to their high loyalty, but marked price rose to 12 U.S. dollars from 9.99 U.S. dollars, will allow customers to shift consumption of low-priced products. In addition, the U.S. recession on the block also had the same impact on the wine. While the overall wine consumption is not reduced, but the general decline in consumption levels.

How to find the dealer Many dealers as Proxy The brand too much, or declining product portfolio, or busy to take over the new brand. On the one hand the number of dealers to gradually reduce the other hand, limited new supply of new wineries nor attempt to enter the market, so the situation is now entering the U.S. market to become “dealers choose you” instead of “you to select dealers . ” If the supplier selection

dealer directly, not through Marketing (Imports) to find the dealer as an intermediary company, you need to consider many factors. For example: your style of products, which develop the most appropriate market price? The market has a similar product?

Target located in the major wine markets like New York, it seems logical, but these areas are very strong competitors, many. Your product is more suitable for such a secondary market in Detroit, or elsewhere? This requires investigation of local wine consumer preferences, to understand the central and western coastal areas and differences in consumer tastes. Recommend a good method of investigation here: that different market restaurants, wine buyers and talk about their special needs and interests. You also can organize customer base Wine Tasting Would be kind of wine sent to retailers, allowing them to decide which products best suited to the target market.

Select dealers in a give market before the need to ensure that the integrity of your product reflects other differences between alike products. Prepare a comprehensive two-year business plan?? Including sales programs and market strategies. Possible to find a number of distributors in the target market, while understanding the following: what are they agents of the brand? They do for your brand image? In the agent’s product portfolio is an advantage for your brand? Furthermore, to understand the dealer’s service reputation.