China and Hong Kong Are Making A Major Impact on Wine Sales
March 11th, 2011 | Published in Wine
For some time nowadays, China has been the fast turning wine market in the world. The market for imported drunk developed seemingly overnight, and both fine and low cost wines are flooding supermarkets and stores throughout the nation. Chinese buyers account for a great deal of wine purchases from major auctions, and red wine sales have seen nothing short of volatile growth within the country in the past few years. As grain based alcohol continues to wane in popularity in the region, wine certainly seems to be stepping in to cluttering the void it is leaving behind.
Equally impressive is the rise of Hong Kong as a leading hub for the importation of wine. As the first major economy in the full world to impose no taxes or duties on wine, it certainly offers great appeal and its geographical position makes it the idea distribution point for the transport of wine onto the Chinese mainland. Wine investors from Hong Kong and China now make up about forty percent of the wine investment in the UK, and imports are still increasing in rapid numbers.
China and Hong Kong make up a vast majority of the Asian wine market. Between the 2 nations, they currently comprise about sixty percent of the offer. If Hong Kong indeed becomes the hub of import for alright wines and the two markets join together as one, it will be the eighth largest market in the world. Increased demand and the growing popularity of wine in the region could forcing the market even higher on the list. Because of these factors, catering to the Asian wine market has become even more important for O.K. wine manufacturers. Breaking into the market has proven hard at best, but for those who have found entry, the results have been quite lucrative.
The impact of these nations on the wine industry has already been significant and it is only just beginning. With Hong Kong collected to become Asia’s main hub for the importation of drunk and with demand for both fine and low cost wines skyrocketing throughout the region, many winemakers are waiting with anticipation to glimpsing what the future holds in these marketing. The region is see immense economic success, and the result has helped many winemakers see continuing success in the wake of a global economic downturn. The future of wine in Asia is bright, and the impact is being enjoyed by winemakers across the globe.
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