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March 18, Guizhou Moutai Distillery (Group) Co., Ltd. Changli wine industry held in Chengdu rum scene “Maotai wine estate starts news conference and the 2010 National Dealer Meeting” Maotai wine company announced at the meeting, representing to 350 acres, nearly 320 million yuan investment in the project officially started Maotai wine estate, which meant that after years of sedimentation, the Maotai wine starting to get high-end market.

    Estate project development effort by high-end

    Maotai estate projects proposed in April 2008, this year on March 5 of Maotai Group, was adopted before the Board of Directors, the preparation period of almost 2 years.

    This reporter learned that in July this year, a total investment of more than 300 million of Maotai wine estate will be the official groundbreaking ceremony was held, the project construction period is two and a half, to the end of 2012, will be built wine, leisure, entertainment and sightseeing in one The premium wine estate. Changli Maotai wineries located in the heart of tourist Grape Valley at the foot of Phoenix Mountain, where the Chinese gold coastline, just 20 kilometers from the coast, with a total area of more than 350 acres, the annual production capacity of 1,000 tons of high-end wines.

    Maotai wine Zhonghuai Li, general manager, said the company through rapid development in recent years, the need to seek a breakthrough in the brand, wine estate projects on Maotai wine companies is a strategic investment projects, will Maotai wine brand, shape, the adjustment of product structure plays a key role in driving, starting from the winery project start, Maotai grapes will begin to gradually advance to high-end market – 2010, Maotai wine to white wine with Maotai Group’s sales channels to cultivate high-end consumers.

    Development and diversification of different Wuliangye, Maotai Group’s development strategy is an issue around the wine industry, where wine is the most promising projects Maotai Group. Although a good development momentum in recent years Maotai wine, 2009 sales exceeded a billion more, but the wine estate Maotai Group launched the project, or more cautious.

    Zhonghuai Li told reporters cover the event, said that in recent years, many companies are launched wine estate projects, but many companies do not really want to farm, but take this as an idea. Zhonghuai Li stressed that Maotai wine estate project is a strategic decision Maotai Group, Maotai wine company in full compliance with the idea of foreign wineries to build manor: do high-end wine and tourism. It is understood that Maotai wine estate will first-class technical staff of Western wine growing estate, brewing, storage, etc. links in the whole guide, and the introduction of professional hotel and tourism companies on the estate tourism, tourism and leisure aspects of management, to build a truly first-class wine estate.

    Good growth

    Since 2000, with the wine gradually accepted by consumers, domestic business groups started to engage in a lot of white wine wine industry, Wuliangye, Furui, Maotai and other famous enterprises in the wine program there is not a small investment. However, after 10 years of development, only gradually strengthened Maotai wine: 2006 sales of 36 million, 48 million in 2007 and achieved profitability in 2008 despite the impact of environment, still maintained a 51 % growth rate, reaching 74 million in 2009, Maotai wine sales exceeded 1 million.

    Zhonghuai Li said at the conference: “quality as the cornerstone to adjust marketing strategy, implement the plan, and the dealers honest cooperation to achieve win-win situation, the future extension Maotai wine an important strategic city. In 2010 a conservative estimate we will be using white wine channels to achieve sales of nearly 60 million yuan, annual sales of 160 million yuan for a breakthrough. ”

    To achieve this goal, can not do without Maotai wine marketing efforts, in this conference, Maotai wine industry Co., Ltd. in recognition of its outstanding dealers, branch party secretary Chen Yong, general manager of Zhonghuai Li, Chief Engineer and other business leaders personally high Xiaobo contribution for the breakthrough award dealers.

  March 18, Guizhou Moutai Distillery (Group) Co., Ltd. Changli wine industry held in Chengdu rum scene “Maotai wine estate starts news conference and the 2010 National Dealer Meeting” Maotai wine company announced at the meeting, representing to 350 acres, nearly 320 million yuan investment in the project officially started Maotai wine estate, which means that after years of sedimentation, the Maotai wine starting to get high-end market.

    Estate project development effort by high-end

    Maotai estate projects proposed in April 2008 in this year’s March 5 of Maotai Group was adopted before the Board of Directors, the preparation period of almost 2 years.

    This reporter learned that in July this year, a total investment of more than 300 million of Maotai wine estate will be the official groundbreaking ceremony was held, the project construction period is two and a half, to the end of 2012, will be built wine, leisure, entertainment and sightseeing in one The premium wine estate. Maotai wineries located in the heart of Changli tourist Grape Valley at the foot of Phoenix Mountain, where the Chinese gold coastline, just 20 kilometers from the coast, with a total area of more than 350 acres, the annual production capacity of 1,000 tons of high-end wines.

    Maotai wine Zhonghuai Li, general manager, said the company through rapid development in recent years, the need to seek a breakthrough in the brand, wine estate projects on Maotai wine companies is a strategic investment projects, will Maotai wine brand, shape, the adjustment of product structure plays a key role in driving, starting from the winery project start, Maotai grapes will begin to gradually advance to high-end market – 2010, Maotai wine to white wine with Maotai Group’s sales channels to cultivate high-end consumers.

    Development and diversification of different Wuliangye, Maotai Group’s development strategy is an issue around the wine industry, where wine is the most promising projects Maotai Group. Although a good development momentum in recent years Maotai wine, 2009 sales exceeded a billion more, but the wine estate Maotai Group launched the project, or more cautious.

    Zhonghuai Li told reporters cover the event, said that in recent years, many companies are launched wine estate projects, but many companies do not really want to farm, but take this as an idea. Zhonghuai Li stressed that Maotai wine estate project is a strategic decision Maotai Group, Maotai wine company in full compliance with the idea of foreign wineries to build manor: do high-end wine and tourism. It is understood that Maotai wine estate will first-class technical staff of Western wine growing estate, brewing, storage and so part of the entire process guidance, and the introduction of professional hotel and tourism companies on the estate tourism, tourism and leisure aspects of management, to build a truly first-class wine estate.

    Good growth

    Since 2000, with the wine gradually accepted by consumers, domestic business groups started to engage in a lot of white wine wine industry, Wuliangye, Furui, Maotai and other famous enterprises in the wine program there is not a small investment. However, after 10 years of development, only gradually strengthened Maotai wine: 2006 sales of 36 million, 48 million in 2007 and achieved profitability in 2008 despite the impact of environment, still maintained a 51 % growth rate, reaching 74 million in 2009, Maotai wine sales exceeded 1 million.

    Zhonghuai Li said at the conference: “quality as the cornerstone to adjust marketing strategy, implement the plan, and the dealers honest cooperation to achieve win-win situation, the future extension Maotai wine an important strategic city. In 2010 a conservative estimate we will be using white wine The sales channels of nearly 60 million yuan, annual sales of 160 million yuan for a breakthrough. ”

    To achieve this goal, can not do without Maotai wine marketing efforts, in this conference, Maotai wine industry Co., Ltd. in recognition of its outstanding dealers, branch party secretary Chen Yong, general manager of Zhonghuai Li, Chief Engineer and other business leaders personally high Xiaobo contribution for the breakthrough award dealers.

    In addition, the “Flying Dream”, “change of heart” and other high-profile singer song Black Dragon invited to the conference, and was awarded Honorary Life Maotai factory workers, Black Dragon is also the “Flying Dream” inspirational song the song for free presented to the Maotai wine company.

    In fact, the Maotai wine is able to obtain today’s results, in addition to the efforts of distributors, Maotai Group’s strategy played a decisive role: Maotai Maotai Group into wine is an important strategic component of the health concept is an extension of Maotai, “change the color, the same is the quality” is the best explanation on this point. Zhonghuai Li said: “Maotai wine is Maotai the most potential of all subsidiaries, and our plan is around 2014 sales to reach 5 million, then among the five sectors, to achieve ‘dry red Maotai world, State Liquor style color Intercontinental ‘strategic outlook. ”